The Best Tools for Instagram Analysis

Instagram is one of the most popular social platforms in the world, and many companies use it to promote their brands and products. However, to successfully promote a business on this social network, you must understand how the site’s algorithm works and how audiences interact with content.


Iconosquare is one of the best instruments for analyzing Instagram, which makes it easy to understand the platform’s basic algorithms. It opens up access to audience data, allowing you to see demographics and engagement information. Here are a few features of Iconosquare that can be useful:

  1. Hashtag analysis. Iconosquare examines the keywords you use in your posts to determine which are most popular.
  2. Comparison with competitors. With this service, you can compare your profile with competing organizations and find out what they’re doing to attract customers.
  3. Engagement analysis. Iconosquare provides data on your response rate: the number of likes, comments, and saves you’ve received over time. If you want to tweak these important metrics and make your page more visible, online services such as can help.

Hootsuite Insights

Hootsuite Insights is another useful tool for gathering and studying analytics, which allows you to get detailed information about your target audience and the effectiveness of your campaigns. Here are some of the useful features:

  1. Mentions Monitoring. With Hootsuite Insights, you can follow mentions of your brand on Instagram and get notified when it happens again.
  2. Competitor analysis. The service examines other people’s accounts, showing what specific steps competing firms are taking to get the attention of Instagram users.
  3. Engagement tracking. Hootsuite Insights provides data regarding subscribers’ engagement levels, including how many likes they left, comments they wrote, etc.
Hootsuite Insights

Sprout Social

Sprout Social is one of the very useful mechanisms that will please you with detailed information about people interacting with your posts and marketing materials. It will be useful first of all with the following functions:

  1. Audience activity analysis. Sprout Social allows you to track the activity of your subscribers by viewing the number of likes, the increase in subscriptions, and the growth of comments to determine what type of content is most popular.
  2. Competitor research. Sprout Social allows you to “peek” at similar Instagram pages, adopting their experience and using their successful practices to your advantage.
  3. Keyword Comparison. Sprout Social analyzes hashtags under posts, collecting data that makes it easy to see what works and what doesn’t.


SEMrush is a comprehensive tool that provides analytics information for various social media platforms, including Instagram. Worth noting, for example, are the analytics capabilities:

  1. Content. SEMrush contains mechanisms to study your competitors’ content to discover how they promote on Instagram.
  2. Hashtags. SEMrush collects and generates analytics on the hashtags used in your chosen niche, so you can quickly and easily determine which ones are most in demand.
  3. Public activity. SEMrush allows you to track the activity of internet users in your niche on Instagram to find out which content is most popular.

In conclusion, using Instagram social media analytics tools is an important step for successful promotion on the platform. They help you better understand your audience, monitor your competitors and create more effective campaigns.