What is SEO?

Search Engine Optimization is a group of measures to increase the visibility of a site in search engines for targeted search queries. In this article, we’ll examine what SEO consists of and what benefits it provides.

But before we start, we’d like to advise you on an excellent website where you will find many valuable tools for your website. For example, if you need to do an SEO content brief, you can easily do it at pr-cy.io.

What does SEO get you?

Here are just some of the results that a quality implementation of SEO provides.

Attracting relevant and targeted traffic to the site

Users enter search terms, and if the site appears on the first pages of search engines, they will go to it very often. And it does not matter what precisely the purpose for which they will go to this site: people may be in search of a product or service right now, be as interested in buying, or be carefully studying the information at the beginning of the funnel to attract customers. The result is that people will come to your site.

Increased transactions and sales

If the site is user-friendly, the range of products is diverse, prices are adequate, and ordering is easy and quick, then incoming traffic will convert into online sales or orders on the site. SEO contributes to this.

Repeat sales and loyal customers

With quality optimization, a well-designed site structure, and a user-friendly product or service card, the user remembers the site and can return for branded queries. This interest should be maintained and developed if the user is satisfied with the product and service after the purchase.

For example, you can build communication with each customer with the help of CRM marketing. Customers appreciate personalized content they receive at the right time and place.


What is SEO like?

SEO comes in many forms. To be more specific, here are its types.


Actions aimed at internal optimization, which improve the site and have a direct impact on its position in SERPs. SEO work of this type includes:

  1. Compilation of the semantic core (selection of keywords).
  2. Improvement of the internal structure of the resource (e.g., the creation of sitemaps).
  3. Elimination of technical errors (duplicate pages, broken links, increase load speed).
  4. Continuous improvement of usability.
  5. Increasing the relevance of pages.
  6. Optimizing images.
  7. Implementation of internal relinking.

Internal optimization is the most time-consuming work as it needs to be done constantly. Internal SEO should be considered a critical factor in the project’s success.


External optimization is link building, i.e., getting links to the site from other resources. Given the tightening of the search engines’ fight against links, the main problem is selecting a suitable donor site. The best result provides links to thematic resources with good reputations.

During external optimization, a list of donors is formed, as well as developing anchor texts. To build up a natural and high-quality link mass, use methods of obtaining links that do not contradict the rules, for example:

  1. Continuous publication of new information and exciting material.
  2. Registration in search engines.
  3. Link exchange with popular and quality resources.
  4. Placing press releases.
  5. Activity on forums and blogs.

In the optimization process, you should also conduct a competitive analysis – it will help you understand what the site lacks to grow. SEO is a vast niche that can hardly be described so briefly. In this article, we have told you about the main points of SEO.